The need for a Jeep® landing page came about when the brand fought to operate out of their own store location. Failing to win over stakeholders the request was denied. In response the Jeep® Life in-store and digital experience was made.
60% of our CDJR customers are shopping on their phone so creating an immersive experience with half the amount of realestate was important to us.
A new link for Jeep® Life was added to the navigation to every CDJR site for the launch of our new digital campaign. On the landing page visitors can find a secondary menu specific to jeep content.
A push to get owners to use the Badge of Honor app lead us to include a section highlighting the app with links to download it.
On 4/4, Jeep 4×4 Day launches us into adventure! Celebrate the excitement of discovery while venturing out in the open air.
To personalize the page for each dealership we added a DI slider with unique banners as well as an inventory feed located near the bottom of the page.
Designed to work in tandem with the existing CDJR websites, shoppers can seamlessly access the Jeep® inventory and explore and engage with the brand.