Jeep USA

Go Anywhere, Do Anything

Jeep® has been an iconic & legendary 4x4 sport utility vehicle for the past 70 years. It's no wonder why they're the top selling brand for Chrysler Dodge Jeep® RAM Dealers around the US.

The need for a Jeep® landing page came about when the brand fought to operate out of their own store location. Failing to win over stakeholders the request was denied. In response the Jeep® Life in-store and digital experience was made.

  • Client
  • Chrysler Dodge Jeep & Ram OEM Program
  • Team
  • Dealer Inspire
  • My Work
  • Website Design
  • Digital Marketing

Optimized For Every Adventure Seeker

60% of our CDJR customers are shopping on their phone so creating an immersive experience with half the amount of realestate was important to us.

Design Strategy

Our design aimed to maximise engagement through offering a broad range of media within a premium user experience. Tailoring the design to the various needs of our audience, we provided a curated environment for new and returning Jeep® owners.

Main Navigation

A new link for Jeep® Life was added to the navigation to every CDJR site for the launch of our new digital campaign. On the landing page visitors can find a secondary menu specific to jeep content.

Jeep® Lineup

The full Jeep® vehicle lineup spans the range of SUV models to fit your lifestyle. Whether you are off-road or on, let us help find the right Jeep® for you.

Branded Content

Badge of Honor

A push to get owners to use the Badge of Honor app lead us to include a section highlighting the app with links to download it.

Jeep® 4x4 Day Video

On 4/4, Jeep 4×4 Day launches us into adventure! Celebrate the excitement of discovery while venturing out in the open air.

Authenticity,
Freedom,
Adventure and
Passion

Personalized Content

To personalize the page for each dealership we added a DI slider with unique banners as well as an inventory feed located near the bottom of the page.

Design In Motion

Designed to work in tandem with the existing CDJR websites, shoppers can seamlessly access the Jeep® inventory and explore and engage with the brand.

Find out more about Jeep® Life

The full scope included the main landing page, banners, model, and inventory pages.