They are a long time client of Dealer Inspire and have found much success on the platform. However, it was time for both a technology and design refresh. After discussing the scope, we set out to create a new compelling website and design system of components to combat new challenges and prepare them for the future.
Establishing a strong digital brand starts with a best-in-class user experience. In this project we brought the brand to life with a bold pop of color and easy to use interface. Our design system is optimized across all screen sizes and devices, offering the best experience for our users.
A clear navigation makes it easy for customers to find what they’re looking for. After analyzing data collected from the old website we decided on the new structure of our navigation.
Icons were designed to target areas of the website we wanted to draw attention to. Most users are coming for inventory, getting pre-approved and hot buys.
Built on a robust backend, the website offers a unique and efficient filtering system to narrow down search results right from the homepage.
Our truck inventory cards include information such as the location, type, miles, and price. Each card links to the respective VDP.
The interactive map highlights locations while giving users the option to narrow down their search based on location. Each location has its own page with additional information about the center.
The homepage design welcomes the visitor inside a digital experience that is equal parts function and form. Its primary goal is to sell, inform and delight users through a carefully mapped information architecture and best practices.
